Today I stumbled upon The Future Economy Group. Very interesting stuff, especially the following infograph. The biggest problem as I see it from my experience is that those you need to convince (typically conservative politicians) think that token gestures are enough (I’m thinking Direct Action and the Green Army, for example).
Farmers are often conservative, but they know better than most that symbiosis means wealth. “You reap what you sow” isn’t just a dated cliché, it is the unbreakable mantra of our relationship with environments. It is only through investing in environments that we can continue to obtain profitable returns.
This isn’t “Tree hugging” nonsense, but good business strategy.